Edition #211 November 2017
US real estate firm model set to rock property market
RE/MAX, America’sleading real estate franchise, has set up base in Kenya and is expected to revolutionise property transactions.
It is already recruiting existing agents to form a real estate brokerage hub.
Banking on technology and networks, RE/MAX uses an agent-centric business model with three tiers. So the Kenyan office will sell franchises to franchisees, also known as broker owners, who will in turn recruit more agents to cover as much ground as possible...
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